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We collaborate as creative partners to form unified visions and shape big ideas into tangible brands.

Our Process.

Pursuing brand truth.

Because every project is different, we meet our partners where they are and work collaboratively to understand their unique challenges and opportunities. Through open dialogue and shared exploration, we create a dynamic exchange of insights that leads to an authentic understanding of what sets a brand apart.

Listening as design.

Lending an empathetic ear and understanding specific communication needs, aspirations, and nuances informs our ability to craft solutions that seamlessly align with a brand’s vision and resonate with its audience. Maintaining clear and open channels keeps the work focused, unified and cultivates an environment for success.

Connecting brands with people.

We enjoy working with people, but the brand is our client. We craft experiences and create ways to help our partners speak fluently to hearts and minds in order to bridge the gap between a brand and its audience.

Building relationships that last.

We take pride in our reputation of creating long-term success through collaboration and partnership. These partnerships expand, adapt, and grow over time as the needs of the brand evolves.

A team of passionate individuals who combine expertise, creativity, and ingenuity to turn ideas into reality.

Chad Cheek

Chad Cheek

President/Chief Strategist
David Jones

David Jones

Strategy Director
Jesse Walker

Jesse Walker

Creative Director
Johnny Roten

Johnny Roten

Digital Producer
Lisa Kirkman

Lisa Kirkman

Manager Studio Ops
Sasha Jovanovich

Sasha Jovanovich

Digital Director
Scott Gross

Scott Gross

Account Director
info@elephantintheroom.com
301 N. Main St. , Suite 2100, Winston-Salem, NC
336. 725. 0110

Partners in thought and design. We harmonize strategy with creativity to craft remarkable brands.

Explore Our Work.

Aerial view of Wake Forest University Campus at dusk in Winston-Salem, North Carolina.

Wake Forest University

A comprehensive brand partnership with a world-class liberal arts university.

Brand Identity
Print & Editorial
Promotional
Overpass with lit architectural signage for the Innovation Quarter in downtown Winston-Salem, North Carolina.

Innovation Quarter

Brand creation and stewardship of an innovation district in the heart of Winston-Salem, NC

Brand Identity
Promotional
Exterior of Sixhundredº featuring custom signage and wayfinding in Winston-Salem, North Carolina.

Sixhundred°

Honoring history and highlighting sustainability with a sweeping culinary brand identity.

Brand Identity
A film reel submerged in a river set amongst rocks and nature.

RiverRun International Film Festival

Branding an international film festival with an intent for annual renewal.

Brand Identity
Promotional
A tractor tills a field at dawn.

L&M Companies

Combining craft and grit in consumer packaged produce.

Brand Identity
Packaging