Honoring history and highlighting sustainability with a sweeping culinary brand identity.
Sixhundredº
Sixhundredº is a live fuel, wood-fired kitchen and dining experience located inside building 23-1 of the historic Baily Brothers Power Plant, formerly part of the RJR Tobacco manufacturing facility in Winston-Salem, NC. The menu is built from locally sourced fare with an emphasis on seasonability and sustainability. Elephant In The Room worked from the concept's origin to develop an identity and supporting brand story to help build a sense of place and elevate the dining experience.
Services
The name "Sixhundredº" refers to the temperature at which wood reaches combustibility and burns. The concept is a nod to the wood-fired preparation and also hints at a unique dining experience.
While working with Executive Chef Travis Myers, the one concept we kept coming back to was “authenticity” - authenticity in place, in food and ingredients, and in the sense of community.
Brand touchpoints reflect the historical setting of the restaurant while welcoming new guests to the fireside and creating an experience that feels genuine.
In all executions, we chose formats and finishes that would feel at home in the context of a historical building but that were also unmistakably contemporary and that signaled growth by highlighting rather than obscuring the space’s rehabilitation.
