Menu

We collaborate as creative partners to form unified visions and shape big ideas into tangible brands.

Our Process.

Pursuing brand truth.

Because every project is different, we meet our partners where they are and work collaboratively to understand their unique challenges and opportunities. Through open dialogue and shared exploration, we create a dynamic exchange of insights that leads to an authentic understanding of what sets a brand apart.

Listening as design.

Lending an empathetic ear and understanding specific communication needs, aspirations, and nuances informs our ability to craft solutions that seamlessly align with a brand’s vision and resonate with its audience. Maintaining clear and open channels keeps the work focused, unified and cultivates an environment for success.

Connecting brands with people.

We enjoy working with people, but the brand is our client. We craft experiences and create ways to help our partners speak fluently to hearts and minds in order to bridge the gap between a brand and its audience.

Building relationships that last.

We take pride in our reputation of creating long-term success through collaboration and partnership. These partnerships expand, adapt, and grow over time as the needs of the brand evolves.

A team of passionate individuals who combine expertise, creativity, and ingenuity to turn ideas into reality.

Chad Cheek

Chad Cheek

President/Chief Strategist
David Jones

David Jones

Strategy Director
Jesse Walker

Jesse Walker

Creative Director
Johnny Roten

Johnny Roten

Art & Interactive Director
Lisa Kirkman

Lisa Kirkman

Manager Studio Ops
Nana Ogburn

Nana Ogburn

Social Media Director
Sasha Jovanovich

Sasha Jovanovich

Digital Director
Scott Gross

Scott Gross

Account Director
info@elephantintheroom.com
301 N. Main St. , Suite 2100, Winston-Salem, NC
336. 725. 0110

Honoring history and highlighting sustainability with a sweeping culinary brand identity.

Exterior of Sixhundredº featuring custom signage and wayfinding in Winston-Salem, North Carolina.

Sixhundredº

Sixhundredº is a live fuel, wood-fired kitchen and dining experience located inside building 23-1 of the historic Baily Brothers Power Plant, formerly part of the RJR Tobacco manufacturing facility in Winston-Salem, NC. The menu is built from locally sourced fare with an emphasis on seasonability and sustainability. Elephant In The Room worked from the concept's origin to develop an identity and supporting brand story to help build a sense of place and elevate the dining experience.

Logo design and custom lettering for a fine dining restaurant.

The name "Sixhundredº" refers to the temperature at which wood reaches combustibility and burns. The concept is a nod to the wood-fired preparation and also hints at a unique dining experience.

Menu design and custom coasters for an upscale restaurant.
Luxury menu design and custom place setting for fine dining.
Executive chef wearing custom branded apron.

While working with Executive Chef Travis Myers, the one concept we kept coming back to was “authenticity” - authenticity in place, in food and ingredients, and in the sense of community.

Brand touchpoints reflect the historical setting of the restaurant while welcoming new guests to the fireside and creating an experience that feels genuine.

Custom letterpress coasters with multiple designs.
Interior view of an upscale restaurant in side an old industrial coal burning power plant.
Take out bags and favors from an upscale restaurant.
Interior view of a bar and social room inside a rehabilitated coal burning power plant.

In all executions, we chose formats and finishes that would feel at home in the context of a historical building but that were also unmistakably contemporary and that signaled growth by highlighting rather than obscuring the space’s rehabilitation.

Custom signage and exterior design for Sixhundredº restaurant.
Custom exterior signage featuring the logo of Sixhundredºrestaurant.
Custom signage and exterior design for Sixhundredº restaurant.
Moodboard featuring the logos and branding elements of an upscale wood fired grill and kitchen.
A tractor tills a field at dawn.

L&M Companies

Combining craft and grit in consumer packaged produce.

Brand Identity
Packaging
A film reel submerged in a river set amongst rocks and nature.

RiverRun International Film Festival

Branding an international film festival with an intent for annual renewal.

Brand Identity
Promotional
Overpass with lit architectural signage for the Innovation Quarter in downtown Winston-Salem, North Carolina.

Innovation Quarter

Brand creation and stewardship of an innovation district in the heart of Winston-Salem, NC

Brand Identity
Promotional
Aerial view of Wake Forest University Campus at dusk in Winston-Salem, North Carolina.

Wake Forest University

A comprehensive brand partnership with a world-class liberal arts university.

Brand Identity
Print & Editorial
Promotional