Elephant In The Room
The Elephant
Chestnut Trail Vineyard
Wine Packaging and Vineyard Branding
  • Environmental
  • Identity
  • Packaging
  • Product Design
  • Promotional


We were hired to create an identity and packaging system for a vineyard in Mocksville, NC which is nestled on a beautiful horse farm. The owners of the vineyard raise Peruvian horses and name the Muscadine wine varieties after the actual horses. The task was to create a brand for the vineyard itself in addition to designing a package for the wine.


We developed two key elements for the brand identity: logo mark that can be used for branding the vineyard itself in addition to a horse illustration that is inspired by an intricate Peruvian quilt. Each wine label has a subtly unique horse illustration to create a distinction between the varieties, while creating a consistent branded approach to the packaging system.

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110