The Wake Forest School of Business has adopted a market-oriented positioning. This involves not only contemplating the future needs of organizations but also of innovation and how these will relate to the success of tomorrow’s business leaders. Our task for the 2014-2015 magazine was to create a way to indicate the many ways these connections and adaptations are contributing to the agility and effectiveness of the academic programs for current business school students.
We created an interactive illustrative device that pulls the reader into the content of the cover article which focuses on the importance of connectivity while managing and leading businesses in the future. In addition to the cover, we developed the editorial design for 39 different editorial features, stories and articles that highlight the school's noteworthy annual achievements. For each article, we developed custom illustrations and typography when necessary to compliment the editorial.