Elephant In The Room
The Elephant
C9 by Champion
Athletic Apparel Packaging
  • Brand Strategy
  • Packaging
  • Product Design
  • Promotional


A consistent system of package communication was needed for a sportswear brand sold exclusively at Target.


Developed a technology iconography and packaging system for the brand.  Within the system, we continue to develop apparel packaging for all categories and genders.

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110