Elephant In The Room
The Elephant
The Woodrow Instrument Co.
Instrument Brand Identity Development
  • Awarded and Recognized
  • Identity
  • Product Design
  • Promotional
  • Publication


We were approached to create a new brand identity for a handmade, wooden stringed instrument. Each instrument - a cross between a banjo and an Appalachian dulcimer - is made from various woods (walnut, cherry, ash, maple) and can be played a variety of ways based on the individual artist's taste and imagination. 


We crafted a logo mark made up of various, intricate leaf illustrations which creates a "W" in the negative space. This approach represents a rustic but contemporary representation for the brand which is easily recognizable, timeless and classic. 

2015 Print Regional Design Annual

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110