Elephant In The Room
The Elephant
L&M Family Farms
Fresh Produce Packaging & Identity Design
  • Identity
  • Packaging


In 2014 we began to work with L&M Family Farms (Raleigh, NC) to redevelop the major fresh produce packaging systems for many of their major products, which are sold in grocery stores shopping clubs around the country. The fresh produce space is competitive and crowded and a new fresh approach was required.


We have created five distinct brand packaging systems (bags, shipper displays, trays and bins) that reach across several categories of fresh vegetables and fruits including six different potato varieties, cabbages, onions, peppers and a few apple varieties, in addition to creating new brand identities for three L&M sub-brands.

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110