Elephant In The Room
The Elephant
Client
L&M Family Farms
Project
Fresh Produce Packaging & Identity Design
  • Identity
  • Packaging

Challenge

In 2014 we began to work with L&M Family Farms (Raleigh, NC) to redevelop the major fresh produce packaging systems for many of their major products, which are sold in grocery stores shopping clubs around the country. The fresh produce space is competitive and crowded and a new fresh approach was required.

Solution

We have created five distinct brand packaging systems (bags, shipper displays, trays and bins) that reach across several categories of fresh vegetables and fruits including six different potato varieties, cabbages, onions, peppers and a few apple varieties, in addition to creating new brand identities for three L&M sub-brands.

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