Elephant In The Room
The Elephant
Fleet Feet Sports Inc.
Fit Experience Brand Materials
  • Brand Inception
  • Brand Strategy
  • Environmental
  • Identity
  • Promotional


The introduction of 3D scanning technologies and cloud based customer profiles as part of Flee Feet Sports’ retail experience necessitated the need to more clearly define their unique offering.


Fitlosophy® was adapted as a consumer facing platform that would encapsulate emerging technologies and institutional knowledge bases available only at Fleet Feet Sports.

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