Elephant In The Room
The Elephant
Client
Denver Film Society
Project
Membership Drive Promotional Materials
  • Packaging
  • Promotional

Challenge

The Denver Film Society asked us to create materials to highlight its role in cultivating a thought-provoking film experience. The goal was to energize both current and non-members around a new membership campaign.

Solution

While leveraging existing brand assets and architecture, we introduced a ’secret society’ concept that creates a sense of exclusivity and desire to belong among members and donors, as well as extolling the society’s larger mission.

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