Elephant In The Room
The Elephant
Walter Robbs Callahan Pierce, Architects
Architectural Brand Identity
  • Awarded and Recognized
  • Brand Inception
  • Identity
  • Promotional


Brand needed for a LEED-Certified, mixed use building being planned for an urban location in downtown Winston-Salem, NC.


Created a brand and name for the building which signaled minimal aspects of living and working in an environmentally friendly urban location.

2009 Print Regional Design Annual

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110