Elephant In The Room
The Elephant
Client
Kucheza Tennis
Project
Brand Identity and Packaging System
  • Identity
  • Packaging
  • Product Design
  • Publication

Challenge

We were approached by a young entreprenuer who is embarking on the creation of a functional, stylish line of tennis dresses that look as good as they are functional.

Solution

We created the brand identity for Kucheza (Swahili for 'play') in addition to making the apparel hangtags, writing system, brand look-book and packaging system. 

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110