Elephant In The Room
The Elephant
Boutique Brand Identity Re-Design
  • Awarded and Recognized
  • Environmental
  • Identity
  • Packaging


We were asked to create a new and fresh brand for a 90-year old boutique. McCalls is located in a historical shopping village in Winston-Salem, NC and specializes in fine linens, lingerie and children’s clothing. 


A classic monogram was developed as the centerpiece for all of the brand elements which include exterior and environmental signage, a writing system (letterhead, business cards, note cards) and full set of retail packaging.

Featured on RetailDesignBlog.net

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110