Elephant In The Room
The Elephant
Client
Wake Forest University
Project
Alumni Travel Program
  • Promotional
  • Publication

Challenge

Each year the Office of Alumni Engagement at Wake Forest University offers special, exclusive travel excursions to alumni. We were challenged to create a unique piece that would generate interest and excitement for the program while providing specific details for each trip. 

Solution

We developed a brochure which contained all of the destination details in separate panels. To engender a spirit of adventure and a new way to travel the Old World, we designed the brochure to unfold into a poster which revealed an illustrated global, balloon-like flying apparatus. 

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