Elephant In The Room
The Elephant
Client
Cone Health
Project
2018 Quality & Innovation TV Advertising
  • Awarded and Recognized
  • Brand Strategy
  • Broadcast
  • Promotional

Challenge

Cone Health asked us to create and produce a series of TV spots that would highlight the innovative approach to treatment and world class patient care that positions the health system as the destination for high quality, nationally-ranked healthcare.

Solution

We developed the concepts and produced several :15 spots which depicted various real life scenarios in which an innovative health care partner can have a big impact. Each spot used a type-centric approach to present either a key innovation or a wellness message. 

2018 Hermes Creative Award for TV: Platinum

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