Elephant In The Room
The Elephant
Client
RiverRun International Film Festival
Project
2015 Festival Brand and Identity Development
  • Brand Strategy
  • Environmental
  • Identity
  • Packaging
  • Promotional
  • Publication
  • Web Interface

Challenge

We were tasked with creating a look for the festival that incorporated photography as a major element of the festival branding in addition to establishing a clear system for distinct identification for festival venues, sponsors and attendees. We also redesigned the RiverRun logo and created a new identity system for the festival.

Solution

We traveled to regional water sources to capture macro images and video of film ephemera in various locations to create a look that would be used as key assets in the numerous elements created for the festival. The result was vibrant graphic treatments for windows, name tags, posters, billboards and the opening film trailer. (www.riverrunfilm.com)

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