Elephant In The Room
The Elephant
Client
RiverRun International Film Festival
Project
2014 Festival Brand Development
  • Awarded and Recognized
  • Environmental
  • Identity
  • Promotional

Challenge

The RiverRun Film Festival has been an important part of the Winston-Salem community since 1999, shining a bright light on important film projects from around the world. For 2014, the creative goal for the festival was to create a look and feel that highlights the impact that the festival has had on the diverse local and international film community.

Solution

We developed a simple but flexible graphic system that was inspired by far reaching ripples that emanate from the strength and growth of the festival. We created a color coded system to differentiate venues, attendance and VIP badges as well as publications, billboards, posters and the festival trailer. 

2015 Print Regional Design Annual

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110