Elephant In The Room
The Elephant
Client
Arts Council of Winston-Salem & Forsyth County
Project
2013/14 Annual Giving Campaigns
  • Awarded and Recognized
  • Brand Strategy
  • Environmental
  • Promotional
  • Publication

Challenge

The Arts Council in Winston-Salem was ready to elevate the creative approach to the campaign materials that are used to engender support for the Annual Giving campaign. The strategy for the key message is the fact that the Arts Council enriches the lives of everyone in the community in many ways. 

Solution

We developed a hand-drawn typographic and illustration style, combined with portrait photography, to create a dynamic and artistic feel for the campaign and supporting materials. The creative highlights three key ways the arts have an impact: arts in school, community vibrancy and impact to business growth.

2014 Print Regional Design Annual

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