Elephant In The Room
The Elephant
Client
RiverRun International Film Festival
Project
2017 Film Festival Branding
  • Environmental
  • Packaging
  • Promotional
  • Publication

Challenge

For the 2017 RiverRun International Film Festival, we were challenged to highlight the effort that goes into selecting the variety of hand-picked films from many countries all over the world. 

Solution

We created custom illustrations of unique creatures and developed the theme 'Rare Finds' which was used across the festival materials, posters, merchandise, environmental graphics and trailers.

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Client
RiverRun International Film Festival
Project
2016 Film Festival Branding
  • Awarded and Recognized
  • Environmental
  • Identity
  • Packaging
  • Promotional
  • Publication

Challenge

Each year we are challenged with creating a new and engaging graphic approach for the RiverRun International Film Festival. For 2016 we wanted to find a unique way to highlight the impact that the festival has on the senses. 

Solution

Using photo silhouettes, we created several illustrations that created a way to place focus on the ability of the festival to make a person smile, laugh and also to highlight what a person might see or hear during the film-going experience. 

2018 Graphis Design Annual - Merit Award

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Client
Thomas S. Kenan Institute for the Arts | UNCSA
Project
Impact Brochure
  • Brand Strategy
  • Promotional
  • Publication

Challenge

The Kenan Institute for the Arts asked us to create a new and engaging brochure that highligted the impact it has to the local, thriving community - specifically as it relates to artist leadership, arts and society and career pathways.

Solution

We created a single-page fold out piece that leads the reader through each aspect of the Institute's power in building a creative community. We used a colorful but muted mix of photographs to highlight both people and places.

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Client
Krispy Kreme Doughnuts
Project
International Retail Promotion
  • Environmental
  • Promotional

Challenge

Krispy Kreme Doughnuts has engaged us to create several seasonal or limited-time in-store promotions for thier international markets. 

Solution

The use of bold color and inviting product photography combined with high concept executions create attention grabbing in store visuals.

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Client
BMW Dallas Marathon
Project
Marathon Branding
  • Awarded and Recognized
  • Environmental
  • Identity
  • Promotional

Challenge

In 2016 BMW was identified as the title sponsor for the Dallas Marathon and we were asked to create a new identity for the brand. The identity  would need to marry BMW’s leadership in performance motorsports with the marathon’s cultural history in Dallas.

Solution

By reinterpreting the Pegasus, a long standing Dallas icon, with an eye towards athletic performance and speed a unique and own-able identity emerged. This theme was carried through all elements of the brand’s identity and promotions.

2018 Graphis Design Annual - Silver Award

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Client
Denver Film Society
Project
Membership Drive Promotional Materials
  • Awarded and Recognized
  • Packaging
  • Promotional

Challenge

The Denver Film Society asked us to create materials to highlight its role in cultivating a thought-provoking film experience. The goal was to energize both current and non-members around a new membership campaign.

Solution

While leveraging existing brand assets and architecture, we introduced a ’secret society’ concept that creates a sense of exclusivity and desire to belong among members and donors, as well as extolling the society’s larger mission.

2018 Graphis Design Annual - Merit Award

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Client
Wake Forest University
Project
Program Branding and Communication Materials
  • Environmental
  • Identity
  • Promotional
  • Publication

Challenge

We are periodically tasked to work with individual groups at Wake Forest University to craft departmental brand identities and communication materials which are developed for on-campus communication, distriubtion.

Solution

We have created the brand identity, posters, brochures and other communication materials for student and faculty organizations that have proven to be effective in reaching the intended student and faculty audience.

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Client
Triad NC Chapter of AIGA
Project
AIGA Design Month Creative
  • Awarded and Recognized
  • Brand Strategy
  • Environmental
  • Identity
  • Promotional

Challenge

We were asked to create an engaging and bold look to celebrate Design Month (October 2015) for the Triad NC chapter of the AIGA. There were various events that needed to be promoted throughout the month, in addition to the final agency tour and social.

Solution

We developed a look reminiscent of a butcher's work of taking every part of the pig to create something useful (and tasty!). This lead to ephemera which could be used to populate a brochure, posters, name tags, email graphics, and even a BBQ Sauce label. 

2016 Print Regional Design Annual

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Client
Wake Forest University
Project
Alumni Travel Program
  • Promotional
  • Publication

Challenge

Each year the Office of Alumni Engagement at Wake Forest University offers special, exclusive travel excursions to alumni. We were challenged to create a unique piece that would generate interest and excitement for the program while providing specific details for each trip. 

Solution

We developed a brochure which contained all of the destination details in separate panels. To engender a spirit of adventure and a new way to travel the Old World, we designed the brochure to unfold into a poster which revealed an illustrated global, balloon-like flying apparatus. 

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Client
HanesBrands Theatre
Project
Theatre Event Posters
  • Awarded and Recognized
  • Environmental
  • Promotional

Challenge

Seasonally, the HanesBrands Theatre hosts a series of special events and performances. We were asked to create posters for three events which were then hung outside the theatre.

Solution

We determined that a distinct illustrative approach was the best choice for each event. We focused on distinct event theme to drive the idea for the individual posters. 

2014 Print Regional Design Annual

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Client
Red Clay Gourmet
Project
Brand Ideation and Packaging development
  • Brand Inception
  • Identity
  • Packaging
  • Promotional

Challenge

A local restaurant owner decided to create a pimento cheese spread which would use all-natural, fresh ingredients. The idea was to transform a southern delicacy into a specialty gourmet item that can be used in a variety of recipes. 

Solution

We created the brand name and identity as well as designed the packaging and all product and brand communication elements. Red Clay Gourmet is currently sold in over 80 stores across 11 states in the U.S.

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Client
The Woodrow Instrument Co.
Project
Instrument Brand Identity Development
  • Awarded and Recognized
  • Identity
  • Product Design
  • Promotional
  • Publication

Challenge

We were approached to create a new brand identity for a handmade, wooden stringed instrument. Each instrument - a cross between a banjo and an Appalachian dulcimer - is made from various woods (walnut, cherry, ash, maple) and can be played a variety of ways based on the individual artist's taste and imagination. 

Solution

We crafted a logo mark made up of various, intricate leaf illustrations which creates a "W" in the negative space. This approach represents a rustic but contemporary representation for the brand which is easily recognizable, timeless and classic. 

2015 Print Regional Design Annual

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Client
RiverRun International Film Festival
Project
2015 Festival Brand and Identity Development
  • Brand Strategy
  • Environmental
  • Identity
  • Packaging
  • Promotional
  • Publication
  • Web Interface

Challenge

We were tasked with creating a look for the festival that incorporated photography as a major element of the festival branding in addition to establishing a clear system for distinct identification for festival venues, sponsors and attendees. We also redesigned the RiverRun logo and created a new identity system for the festival.

Solution

We traveled to regional water sources to capture macro images and video of film ephemera in various locations to create a look that would be used as key assets in the numerous elements created for the festival. The result was vibrant graphic treatments for windows, name tags, posters, billboards and the opening film trailer. (www.riverrunfilm.com)

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Client
C9 by Champion
Project
Athletic Apparel Packaging
  • Brand Strategy
  • Packaging
  • Product Design
  • Promotional

Challenge

A consistent system of package communication was needed for a sportswear brand sold exclusively at Target.

Solution

Developed a technology iconography and packaging system for the brand.  Within the system, we continue to develop apparel packaging for all categories and genders.

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Client
Kucheza Tennis
Project
Brand Identity and Packaging System
  • Identity
  • Packaging
  • Product Design
  • Publication

Challenge

We were approached by a young entreprenuer who is embarking on the creation of a functional, stylish line of tennis dresses that look as good as they are functional.

Solution

We created the brand identity for Kucheza (Swahili for 'play') in addition to making the apparel hangtags, writing system, brand look-book and packaging system. 

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Client
FOURSEVENS
Project
Rebranding and Identity
  • Brand Strategy
  • Identity
  • Packaging
  • Product Design
  • Publication

Challenge

A new brand look and identity was in order for a successful and dynamic small electronic company.

Solution

Created a new brand identity, laid out new product design, and implemented a new embellishment strategy, while also developing a new catalog.

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Client
L&M Family Farms
Project
Fresh Produce Packaging & Identity Design
  • Identity
  • Packaging

Challenge

In 2014 we began to work with L&M Family Farms (Raleigh, NC) to redevelop the major fresh produce packaging systems for many of their major products, which are sold in grocery stores shopping clubs around the country. The fresh produce space is competitive and crowded and a new fresh approach was required.

Solution

We have created five distinct brand packaging systems (bags, shipper displays, trays and bins) that reach across several categories of fresh vegetables and fruits including six different potato varieties, cabbages, onions, peppers and a few apple varieties, in addition to creating new brand identities for three L&M sub-brands.

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Client
Arts Council of Winston-Salem & Forsyth County
Project
2013/14 Annual Giving Campaigns
  • Awarded and Recognized
  • Brand Strategy
  • Environmental
  • Promotional
  • Publication

Challenge

The Arts Council in Winston-Salem was ready to elevate the creative approach to the campaign materials that are used to engender support for the Annual Giving campaign. The strategy for the key message is the fact that the Arts Council enriches the lives of everyone in the community in many ways. 

Solution

We developed a hand-drawn typographic and illustration style, combined with portrait photography, to create a dynamic and artistic feel for the campaign and supporting materials. The creative highlights three key ways the arts have an impact: arts in school, community vibrancy and impact to business growth.

2014 Print Regional Design Annual

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Client
Wake Forest University
Project
Secrest Artists Series: 2015-2016 Season
  • Environmental
  • Promotional

Challenge

The Secrest Artists Series has a long and distinguished history of presenting, to the campus of Wake Forest and to the surrounding community, performing artists of national and international reputation. Endowed in 1987 by Marion Secrest a local performing arts patron, in honor of her deceased husband, Willis Secrest, the mission of the series is to present the best and most promising established artists in the performing arts without admission charge to the students, faculty, and staff of the University. This fact alone distinguishes this series from other college and university performing arts series.

Solution

For 2015-2016 season, the Secrest series presented The Turtle Island String Quartet, Mariza (World-Famous Portuguese singer), Keigwin + Company (modern dance), WindSync (wind quartet), David Finckel, Wu Han, and Phil Setzer (Cello/Piano/Violin | Performing the complete Beethoven trios), and the Orlando Consort (presenting “Voices Appeared: Silent Cinema and Medieval Music—The Passion of Joan of Arc”). To make each performance come to life we created an illustration style to create a visual cue for the series season while simultaneously representing each performance individually.

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Client
The Centers for Exceptional Children
Project
Special Education Identity
  • Identity

Challenge

A new identity was needed for a parent/governing organization and two schools whose mission is to serve children with developmental and cognitive delays.

Solution

An origami-themed look was developed to unify the brand elements while giving each entity a distinct identity.

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Client
McCall's
Project
Boutique Brand Identity Re-Design
  • Awarded and Recognized
  • Environmental
  • Identity
  • Packaging

Challenge

We were asked to create a new and fresh brand for a 90-year old boutique. McCalls is located in a historical shopping village in Winston-Salem, NC and specializes in fine linens, lingerie and children’s clothing. 

Solution

A classic monogram was developed as the centerpiece for all of the brand elements which include exterior and environmental signage, a writing system (letterhead, business cards, note cards) and full set of retail packaging.

Featured on RetailDesignBlog.net

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Client
OrangEarth
Project
Album Packaging and Identity
  • Awarded and Recognized
  • Identity
  • Packaging
  • Promotional

Challenge

OrangEarth (a local garage band) needed a creative solution for their debut album.

Solution

We used orange paint to highlight the extreme peril found in the environment.

2010 Communication Arts Design Annual | 2010 Print Regional Design Annual

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Client
Wake Forest University School of Business
Project
Wake Forest Business Summer 2015 Magazine
  • Publication

Challenge

The Wake Forest School of Business has adopted a market-oriented positioning. This involves not only contemplating the future needs of organizations but also of innovation and how these will relate to the success of tomorrow’s business leaders. Our task for the 2014-2015 magazine was to create a way to indicate the many ways these connections and adaptations are contributing to the agility and effectiveness of the academic programs for current business school students.

Solution

We created an interactive illustrative device that pulls the reader into the content of the cover article which focuses on the importance of connectivity while managing and leading businesses in the future. In addition to the cover, we developed the editorial design for 39 different editorial features, stories and articles that highlight the school's noteworthy annual achievements. For each article, we developed custom illustrations and typography when necessary to compliment the editorial.

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Client
Joe Comick
Project
Photography Brand Materials
  • Brand Strategy
  • Promotional
  • Web Interface

Challenge

A national fashion photographer needed a communication strategy to help potential clients understand his process for capturing the essense of a subject, brand or event. It was important to design a strategy to stretch this way of thinking about Joe's brand across all elements of communication.

Solution

We created a communication convention using key verbs that point to Joe Comick's process for seeing and capturing the right shot for the intended purpose of the photograph. All branded materials, including the website (joecomick.com), were developed from this communication approach.

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Client
Aperture
Project
Cinema Branding
  • Brand Inception
  • Environmental
  • Identity
  • Promotional

Challenge

A brand name and identity was required for an independent cinema in downtown Winston-Salem, NC.

Solution

Created name and brand identity in addition to interior and environmental design solutions.

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Client
Fleet Feet Sports
Project
2012 Annual Report
  • Publication

Challenge

Fleet Feet Sports wanted to commemorate the accomplishment of opening 100 stores. It was also important to make it clear that the community focus of brand was still intact and had not changed.

Solution

We created a single sheet to house the annual report content. The sheet unfolds to present the business accomplishments for the previous year, ending with the reveal of the large map of 100 stores and the key brand message.

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Client
Wake Forest University School of Business
Project
Wake Forest Business Fall 2013 Magazine
  • Publication

Challenge

The Wake Forest University School of Business publishes a periodal which highlights events and accomplishments of students and faculty. It is delivered to students and alumni and is a centerpiece for highlighting the accomplishments of the School. 

Solution

We designed all of the magazine's editorial content, creating a look and feel for the cover story, feature articals and all departments. We created all graphic elements and illustrations throughout the piece.

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Client
Fleet Feet Sports
Project
2010 Annual Report
  • Awarded and Recognized
  • Publication

Challenge

Fleet Feet Sports wanted to celebrate significant accomplishments achieved over the years but wanted a strategy that still reflected the small, community approach that the brand takes with its customers.

Solution

A small book of big accomplishments was created. The book measured 3" x 5.5" but was packed full of strong, meaningful achievements made by the brand.

2011 Communication Arts Design Annual

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Client
Chestnut Trail Vineyard
Project
Wine Packaging and Vineyard Branding
  • Environmental
  • Identity
  • Packaging
  • Product Design
  • Promotional

Challenge

We were hired to create an identity and packaging system for a vineyard in Mocksville, NC which is nestled on a beautiful horse farm. The owners of the vineyard raise Peruvian horses and name the Muscadine wine varieties after the actual horses. The task was to create a brand for the vineyard itself in addition to designing a package for the wine.

Solution

We developed two key elements for the brand identity: logo mark that can be used for branding the vineyard itself in addition to a horse illustration that is inspired by an intricate Peruvian quilt. Each wine label has a subtly unique horse illustration to create a distinction between the varieties, while creating a consistent branded approach to the packaging system.

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Client
Arts Council of Winston-Salem & Forsyth County
Project
2012 Annual Report
  • Awarded and Recognized
  • Publication

Challenge

The Arts Council in Winston-Salem wanted the 2012 annual report to reflect the bright and engaging efforts to support the arts in the community.

Solution

We made an oversized 16-page book that leveraged the illustrative and typograpic style of the 2013 annual giving campaign.

2014 Print Regional Design Annual

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Client
Blindmice
Project
Apparel Brand Creation
  • Awarded and Recognized
  • Brand Inception
  • Brand Strategy
  • Identity
  • Packaging
  • Promotional
  • Publication
  • Web Interface

Challenge

A new way of thinking about baby socks was needed. Goal of the brand was to sell the best fitting, most comfortable socks that could be found.

Solution

Created a boutique fashion brand and designed every aspect of the brand and brand experience including the product itself.  blindmicesocks.com

Featured on LovelyPackage.com

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Client
Walter Robbs Callahan Pierce, Architects
Project
Architectural Brand Identity
  • Awarded and Recognized
  • Brand Inception
  • Identity
  • Promotional

Challenge

Brand needed for a LEED-Certified, mixed use building being planned for an urban location in downtown Winston-Salem, NC.

Solution

Created a brand and name for the building which signaled minimal aspects of living and working in an environmentally friendly urban location.

2009 Print Regional Design Annual

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Client
Wake Forest University School of Business
Project
Wake Forest Business 2013-2014 Magazine
  • Awarded and Recognized
  • Identity
  • Publication

Challenge

For the 2013-14 issue of the magazine, the Wake Forest University School of Business wanted to create a fresh look to reflect the new visual identity recently established for the business school. It was also important to design a cover and feature editorial treatment focused on the newly completed Farrell Hall.

Solution

We created a new identity for the magazine which contains over 67 different editorial features, stories and articles that highlight the annual noteworthy events and achievements for the school. For each feature and article, we developed custom illustrations and typography when necessary to compliment the editorial.Total page count: 162

2015 Print Regional Design Annual | GRAPHIS 2015 Design Annual: Gold Award Winner

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Client
Blindmice
Project
Apparel Product Design
  • Brand Strategy
  • Product Design

Challenge

As a fashion brand, Blindmice needed to present a modern, unconventional product for babies and toddlers. The socks needed to be hip enough that parents would want to wear them, if they came in larger sizes.

Solution

We broke convention by packaging socks in odd numbers and designing patterns that coordinated but didn't exactly match. So, each pair was an individual, fun expression of style and whimsy.

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Client
RiverRun International Film Festival
Project
2014 Festival Brand Development
  • Awarded and Recognized
  • Environmental
  • Identity
  • Promotional

Challenge

The RiverRun Film Festival has been an important part of the Winston-Salem community since 1999, shining a bright light on important film projects from around the world. For 2014, the creative goal for the festival was to create a look and feel that highlights the impact that the festival has had on the diverse local and international film community.

Solution

We developed a simple but flexible graphic system that was inspired by far reaching ripples that emanate from the strength and growth of the festival. We created a color coded system to differentiate venues, attendance and VIP badges as well as publications, billboards, posters and the festival trailer. 

2015 Print Regional Design Annual

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Client
Fleet Feet Sports
Project
2009 Annual Report
  • Awarded and Recognized
  • Publication

Challenge

For the 2009 annual report, Fleet Feet Sports wanted to make it clear that the focus for the brand and company was to put the people who make an impact in the brand before the numbers.

Solution

We created a large-format book that presented portraits of people on each page. Between the french-folded and perforated pages the content for the annual report could be found. 

Graphis 100 Best Annual Reports 2011 - Gold Award

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Client
Meadows Family Farm
Project
Farm Brand Identity
  • Identity
  • Promotional

Challenge

Brand needed for a grass-fed beef farm.

Solution

Created a brand and name for a farm that would represent the farm's presence at community farmer's markets and small retailers.

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Client
Contempo Furniture
Project
Retail Brand Identity
  • Identity

Challenge

A fresh new identity and writing system was needed for a contemporary, urban furniture store.

Solution

Created a solution that included an interactive business card which creates an experience for the customer while creating a reminder for the purpose of the brand.

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