Each year, the Wake Forest University Department of Theatre & Dance presents a series of performances for its students and the community. We were asked to create poster concepts for each event.
Our approach was to graphically represent the plot of each performance through an illustration that would entice the viewer to attend. We developed conceptual illustrations to engage the viewer and convey the experience of the performance.
Each October, the Triad AIGA chapter hosts a series of events for Design Month for local designers and design students. The goal of the art developed is to generate interest and encourage attendance within the design community.
For 2017, we worked with Tim Anderson, an illustrator, to develop individual characters that represented each of the four events. We layered and multiplied the illustration to create dynamic, colorful images that were featured on posters, event banners, shirts, pins, etc.
Cone Health asked us to create and produce a series of TV spots that would highlight the innovative approach to treatment and world class patient care that positions the health system as the destination for high quality, nationally-ranked healthcare.
We developed the concepts and produced several :15 spots which depicted various real life scenarios in which an innovative health care partner can have a big impact. Each spot used a type-centric approach to present either a key innovation or a wellness message.
The Secrest Artists Series has a long and distinguished history of presenting performing artists of national and international reputation to the campus of Wake Forest University and the surrounding community. We were asked to develop a compelling look for the five performances that would generate interest and encourage attendance.
For this season it was important to create a unified approach to the poster design while establishing a distinct design for each performance. We accomplished this by developing a collage of illustrations and photography to depict a unique collection of posters for the season.
For the 2017 RiverRun International Film Festival, we were challenged to highlight the effort that goes into selecting the variety of hand-picked films from many countries all over the world.
We created custom illustrations of unique creatures and developed the theme 'Rare Finds' which was used across the festival materials, posters, merchandise, environmental graphics and trailers.
ABC of NC is dedicated to providing diagnostic, therapeutic, and educational services to individuals on the autism spectrum. For the year 2016/17 ABC wanted to show real data and the real-world impact of thier operations.
The annual report features statistical data juxtaposed with personal testimony to showcase the ways in which these stats and figures impact the everyday lives of the communities they serve.
Stanwick Dunham are bespoke home and furniture builders in Charlotte, North Carolina. They approached us to create an identity, writing system and promotional system that best represents thier unique place in a competitive market.
We developed a straightforward and flexible system that incorporated a "+" device to signal the level of partnership that they seek to establish with clients, architects and everyone they work with. We also created their site: stanwickdunham.com
The Kenan Institute for the Arts asked us to create a new and engaging brochure that highligted the impact it has to the local, thriving community - specifically as it relates to artist leadership, arts and society and career pathways.
We created a single-page fold out piece that leads the reader through each aspect of the Institute's power in building a creative community. We used a colorful but muted mix of photographs to highlight both people and places.
In 2016 BMW was identified as the title sponsor for the Dallas Marathon and we were asked to create a new identity for the brand. The identity would need to marry BMW’s leadership in performance motorsports with the marathon’s cultural history in Dallas.
By reinterpreting the Pegasus, a long standing Dallas icon, with an eye towards athletic performance and speed a unique and own-able identity emerged. This theme was carried through all elements of the brand’s identity and promotions.
The Denver Film Society asked us to create materials to highlight its role in cultivating a thought-provoking film experience. The goal was to energize both current and non-members around a new membership campaign.
While leveraging existing brand assets and architecture, we introduced a ’secret society’ concept that creates a sense of exclusivity and desire to belong among members and donors, as well as extolling the society’s larger mission.
A national fashion photographer needed a communication strategy to help potential clients understand his process for capturing the essense of a subject, brand or event. It was important to design a strategy to stretch this way of thinking about Joe's brand across all elements of communication.
We created a communication convention using key verbs that point to Joe Comick's process for seeing and capturing the right shot for the intended purpose of the photograph. All branded materials, including the website (joecomick.com), were developed from this communication approach.
The introduction of 3D scanning technologies and cloud based customer profiles as part of Flee Feet Sports’ retail experience necessitated the need to more clearly define their unique offering.
Fitlosophy® was adapted as a consumer facing platform that would encapsulate emerging technologies and institutional knowledge bases available only at Fleet Feet Sports.
We are periodically tasked to work with individual groups at Wake Forest University to craft departmental brand identities and communication materials which are developed for on-campus communication, distriubtion.
We have created the brand identity, posters, brochures and other communication materials for student and faculty organizations that have proven to be effective in reaching the intended student and faculty audience.
Krispy Kreme Doughnuts has engaged us to create several seasonal or limited-time in-store promotions for thier international markets.
The use of bold color and inviting product photography combined with high concept executions create attention grabbing in store visuals.
Each year the Office of Alumni Engagement at Wake Forest University offers special, exclusive travel excursions to alumni. We were challenged to create a unique piece that would generate interest and excitement for the program while providing specific details for each trip.
We developed a brochure which contained all of the destination details in separate panels. To engender a spirit of adventure and a new way to travel the Old World, we designed the brochure to unfold into a poster which revealed an illustrated global, balloon-like flying apparatus.
Each year we are challenged with creating a new and engaging graphic approach for the RiverRun International Film Festival. For 2016 we wanted to find a unique way to highlight the impact that the festival has on the senses.
Using photo silhouettes, we created several illustrations that created a way to place focus on the ability of the festival to make a person smile, laugh and also to highlight what a person might see or hear during the film-going experience.
A local restaurant owner decided to create a pimento cheese spread which would use all-natural, fresh ingredients. The idea was to transform a southern delicacy into a specialty gourmet item that can be used in a variety of recipes.
We created the brand name and identity as well as designed the packaging and all product and brand communication elements. Red Clay Gourmet is currently sold in over 80 stores across 11 states in the U.S.
We were tasked with creating a look for the festival that incorporated photography as a major element of the festival branding in addition to establishing a clear system for distinct identification for festival venues, sponsors and attendees. We also redesigned the RiverRun logo and created a new identity system for the festival.
We traveled to regional water sources to capture macro images and video of film ephemera in various locations to create a look that would be used as key assets in the numerous elements created for the festival. The result was vibrant graphic treatments for windows, name tags, posters, billboards and the opening film trailer. (www.riverrunfilm.com)
In response to new consumer insights, we were asked to completely redesign the packaging and communication system for the athletic sportswear brand sold exclusively at Target.
Using a new brand color, logo and illustration style, we created a simpler, straightforward packaging system which is applied across all gender and product categories.
We were approached by a young entreprenuer who is embarking on the creation of a functional, stylish line of tennis dresses that look as good as they are functional.
We created the brand identity for Kucheza (Swahili for 'play') in addition to making the apparel hangtags, writing system, brand look-book and packaging system.
A new brand look and identity was in order for a successful and dynamic small electronic company.
Created a new brand identity, laid out new product design, and implemented a new embellishment strategy, while also developing a new catalog.
In 2014 we began to work with L&M Family Farms (Raleigh, NC) to redevelop the major fresh produce packaging systems for many of their major products, which are sold in grocery stores shopping clubs around the country. The fresh produce space is competitive and crowded and a new fresh approach was required.
We have created five distinct brand packaging systems (bags, shipper displays, trays and bins) that reach across several categories of fresh vegetables and fruits including six different potato varieties, cabbages, onions, peppers and a few apple varieties, in addition to creating new brand identities for three L&M sub-brands.
The Arts Council in Winston-Salem was ready to elevate the creative approach to the campaign materials that are used to engender support for the Annual Giving campaign. The strategy for the key message is the fact that the Arts Council enriches the lives of everyone in the community in many ways.
We developed a hand-drawn typographic and illustration style, combined with portrait photography, to create a dynamic and artistic feel for the campaign and supporting materials. The creative highlights three key ways the arts have an impact: arts in school, community vibrancy and impact to business growth.
The Secrest Artists Series has a long and distinguished history of presenting, to the campus of Wake Forest and to the surrounding community, performing artists of national and international reputation. Endowed in 1987 by Marion Secrest a local performing arts patron, in honor of her deceased husband, Willis Secrest, the mission of the series is to present the best and most promising established artists in the performing arts without admission charge to the students, faculty, and staff of the University. This fact alone distinguishes this series from other college and university performing arts series.
For 2015-2016 season, the Secrest series presented The Turtle Island String Quartet, Mariza (World-Famous Portuguese singer), Keigwin + Company (modern dance), WindSync (wind quartet), David Finckel, Wu Han, and Phil Setzer (Cello/Piano/Violin | Performing the complete Beethoven trios), and the Orlando Consort (presenting “Voices Appeared: Silent Cinema and Medieval Music—The Passion of Joan of Arc”). To make each performance come to life we created an illustration style to create a visual cue for the series season while simultaneously representing each performance individually.
A new identity was needed for a parent/governing organization and two schools whose mission is to serve children with developmental and cognitive delays.
An origami-themed look was developed to unify the brand elements while giving each entity a distinct identity.
We were asked to create an engaging and bold look to celebrate Design Month (October 2015) for the Triad NC chapter of the AIGA. There were various events that needed to be promoted throughout the month, in addition to the final agency tour and social.
We developed a look reminiscent of a butcher's work of taking every part of the pig to create something useful (and tasty!). This lead to ephemera which could be used to populate a brochure, posters, name tags, email graphics, and even a BBQ Sauce label.
We were asked to create a new and fresh brand for a 90-year old boutique. McCalls is located in a historical shopping village in Winston-Salem, NC and specializes in fine linens, lingerie and children’s clothing.
A classic monogram was developed as the centerpiece for all of the brand elements which include exterior and environmental signage, a writing system (letterhead, business cards, note cards) and full set of retail packaging.
OrangEarth (a local garage band) needed a creative solution for their debut album.
We used orange paint to highlight the extreme peril found in the environment.
The Wake Forest School of Business has adopted a market-oriented positioning. This involves not only contemplating the future needs of organizations but also of innovation and how these will relate to the success of tomorrow’s business leaders. Our task for the 2014-2015 magazine was to create a way to indicate the many ways these connections and adaptations are contributing to the agility and effectiveness of the academic programs for current business school students.
We created an interactive illustrative device that pulls the reader into the content of the cover article which focuses on the importance of connectivity while managing and leading businesses in the future. In addition to the cover, we developed the editorial design for 39 different editorial features, stories and articles that highlight the school's noteworthy annual achievements. For each article, we developed custom illustrations and typography when necessary to compliment the editorial.
A brand name and identity was required for an independent cinema in downtown Winston-Salem, NC.
Created name and brand identity in addition to interior and environmental design solutions.
Seasonally, the HanesBrands Theatre hosts a series of special events and performances. We were asked to create posters for three events which were then hung outside the theatre.
We determined that a distinct illustrative approach was the best choice for each event. We focused on distinct event theme to drive the idea for the individual posters.
Fleet Feet Sports wanted to commemorate the accomplishment of opening 100 stores. It was also important to make it clear that the community focus of brand was still intact and had not changed.
We created a single sheet to house the annual report content. The sheet unfolds to present the business accomplishments for the previous year, ending with the reveal of the large map of 100 stores and the key brand message.
The Wake Forest University School of Business publishes a periodal which highlights events and accomplishments of students and faculty. It is delivered to students and alumni and is a centerpiece for highlighting the accomplishments of the School.
We designed all of the magazine's editorial content, creating a look and feel for the cover story, feature articals and all departments. We created all graphic elements and illustrations throughout the piece.
Fleet Feet Sports wanted to celebrate significant accomplishments achieved over the years but wanted a strategy that still reflected the small, community approach that the brand takes with its customers.
A small book of big accomplishments was created. The book measured 3" x 5.5" but was packed full of strong, meaningful achievements made by the brand.
We were hired to create an identity and packaging system for a vineyard in Mocksville, NC which is nestled on a beautiful horse farm. The owners of the vineyard raise Peruvian horses and name the Muscadine wine varieties after the actual horses. The task was to create a brand for the vineyard itself in addition to designing a package for the wine.
We developed two key elements for the brand identity: logo mark that can be used for branding the vineyard itself in addition to a horse illustration that is inspired by an intricate Peruvian quilt. Each wine label has a subtly unique horse illustration to create a distinction between the varieties, while creating a consistent branded approach to the packaging system.
The Arts Council in Winston-Salem wanted the 2012 annual report to reflect the bright and engaging efforts to support the arts in the community.
We made an oversized 16-page book that leveraged the illustrative and typograpic style of the 2013 annual giving campaign.
We were approached to create a new brand identity for a handmade, wooden stringed instrument. Each instrument - a cross between a banjo and an Appalachian dulcimer - is made from various woods (walnut, cherry, ash, maple) and can be played a variety of ways based on the individual artist's taste and imagination.
We crafted a logo mark made up of various, intricate leaf illustrations which creates a "W" in the negative space. This approach represents a rustic but contemporary representation for the brand which is easily recognizable, timeless and classic.
A new way of thinking about baby socks was needed. Goal of the brand was to sell the best fitting, most comfortable socks that could be found.
Created a boutique fashion brand and designed every aspect of the brand and brand experience including the product itself. blindmicesocks.com
Brand needed for a LEED-Certified, mixed use building being planned for an urban location in downtown Winston-Salem, NC.
Created a brand and name for the building which signaled minimal aspects of living and working in an environmentally friendly urban location.
For the 2013-14 issue of the magazine, the Wake Forest University School of Business wanted to create a fresh look to reflect the new visual identity recently established for the business school. It was also important to design a cover and feature editorial treatment focused on the newly completed Farrell Hall.
We created a new identity for the magazine which contains over 67 different editorial features, stories and articles that highlight the annual noteworthy events and achievements for the school. For each feature and article, we developed custom illustrations and typography when necessary to compliment the editorial.Total page count: 162
As a fashion brand, Blindmice needed to present a modern, unconventional product for babies and toddlers. The socks needed to be hip enough that parents would want to wear them, if they came in larger sizes.
We broke convention by packaging socks in odd numbers and designing patterns that coordinated but didn't exactly match. So, each pair was an individual, fun expression of style and whimsy.
The RiverRun Film Festival has been an important part of the Winston-Salem community since 1999, shining a bright light on important film projects from around the world. For 2014, the creative goal for the festival was to create a look and feel that highlights the impact that the festival has had on the diverse local and international film community.
We developed a simple but flexible graphic system that was inspired by far reaching ripples that emanate from the strength and growth of the festival. We created a color coded system to differentiate venues, attendance and VIP badges as well as publications, billboards, posters and the festival trailer.
For the 2009 annual report, Fleet Feet Sports wanted to make it clear that the focus for the brand and company was to put the people who make an impact in the brand before the numbers.
We created a large-format book that presented portraits of people on each page. Between the french-folded and perforated pages the content for the annual report could be found.
Brand needed for a grass-fed beef farm.
Created a brand and name for a farm that would represent the farm's presence at community farmer's markets and small retailers.